Importance of Keywords on a Webpage
Keywords or keyphrases are those search terms put into a search engine like Google or Ask by your potential customers. Wikipedia describes keywords as:- Keywords are the words that are used to reveal the internal structure of an author’s reasoning.
We often get asked the questions ‘Do I need keywords for my website?’ or ‘How many keywords should we have?’ or ‘What keywords should we have?’ Understanding the role and importance of keywords or keyphrases is paramount to the marketing success of your website.
Keywords tell search engines what the content of your website is about. Remember that search engines are computers, and computers only understand what we tell them. We tell search engines what our web page is about by using keywords.
Understanding your business and how it relates to your customers helps you to understand what your keywords should be. The keywords chosen need to be those used by your customers and those search terms most used by your potential customers.
Imagine you open a book shop. This bookshop will be stocked with all the latest books. However when chosing the location of this shop you chose to open out of town on a very quiet road. Unfortunately your advertising costs are going to be higher than if you were in the town, just to get people to your shop. This is similar to chosing keywords. Chosing keywords that your potential customers do not use compared to using keywords that people do use. The more people that use a keyword that you have chosen the more chance they have of visiting your website.
Good read, try to focus a single website to a maximum of 3 keywords. (and fit them in your title tag) but dont go over 60 characters.
Interesting post, having a little issue accessing the RSS feed. I would quite like to add your blog. Will try again later. Thanks again!
RSS feeds should now be working, thanks for the heads up!