Website Design and Internet Marketing

Creating Website Design Images

Images often don’t get the attention that is necessary when building a website. Creating problems with the download times and optimisation of the website design. With a little bit more effort your images can be more beneficial than you think. Helping you with your search engine optimisation and keeping you potential customers on you website for longer.

Reduce the size of the Website Design image

• Reducing the size / weight of the images must be done in an image editing programme not a web creation programme. There are many image editing programmes on the market.  See the following list http://en.wikipedia.org/wiki/List_of_raster_graphics_editors#List. 
• A good maximum size for your website images is 10K.
• Compress your website image into a JPEG, GIF or PNG.

JPEG (Stands for Joint Photographic Experts Group):
When you compress your website images to a JPEG file you lose quality and size but not colour so it is fantastic for photographs.
GIF (Stands for Graphics Interchange Format):
Compressing your image to a Gif file you lose colour and size so it is suitable for flat colour images e.g. logos and buttons
PNG Stands for Portable Network Graphics:
This was designed for the internet only and supports palette based, grey scale, RGB and RGBA images only ,not CMYK images. It also not supported by all browsers.

Optimise the Website Design image.

• Reduce the size and “weight” of the images.
• Alt tag (words that appear when you mouse over) of the image should have the keywords that relates to the image.
• Image folder must be accessible to the search engine spiders.
• The text surrounding the image allows you to use your keywords, giving you a longer description than the alt tag.
• Images Searches are growing at an alarming rate, this can help with increasing traffic to your website.

Creating a website design image that is the correct size and optimised will improve your website, helping you to get mote traffic to your website and keep them there for longer.