What are Keywords?

Keywords are the search terms that people put into a search engine to do a search.  A search term can be a single word term or a phrase.
A ‘bot’ will index your web pages and calculate the most relevant keywords associated with your web page, and when a person searches using those keywords, the results [...]

What are Search Engines?

The term ‘Search Engine’ refers to a search index, a large database containing information about individual web sites. The large search index companies have thousands of computers that use software to search the internet and index them into their databases.
This software is often referred to as ‘spiders’ or ‘bots’ (short for robots). These ‘bots’ grab [...]