Importance of Keywords on a Webpage

Keywords or keyphrases are those search terms put into a search engine like Google or Ask by your potential customers.  Wikipedia describes keywords as:- Keywords are the words that are used to reveal the internal structure of an author’s reasoning.
We often get asked the questions ‘Do I need keywords for my website?’ or ‘How many [...]

Blogging and NoFollow

Blogging is still an excellent way to build link popularity for your website, or for your customers websites.  However this method to create back links to your website  is getting more and more difficult.
The difficulty here is that most blogging software now includes code which prevents some search engine bots from following the link. Some [...]

Should you optimise your website for the search engines?

These days most people use search engines to do a look up for information.  Before the internet was so popular people would look in local telephone directories, newspapers and local advertising to find information about companies that offered the service or product that they were looking for.  Today a lot of people will look on [...]